Nearly all of the most common pain points marketing companies face can be broken down into “too much work, and not enough people to do it.” The services of a white label agency can help solve this problem by lightening your load, handling clients at scale and freeing up your resources to focus on strategy, retention and client satisfaction. Compared to onboarding a new employee, all of these benefits can be had with less risk and training overhead.
According to a 2018 survey of agencies by Hubspot, the top pain point marketers faced was “finding new clients,” according to 60 percent of respondents. Forty-three percent said there’s “not enough free time to focus on administrative tasks,” and 35 percent said “finding employees with the ‘right fit’.” Other common pain points listed included “hitting client goals and expectations” (23 percent), “keeping existing clients” (16 percent) and “keeping employees” (12 percent).
While it may sound like a tall order to say that all of these issues can be solved by a white label agency, it’s actually fairly accurate. Outsourcing some of your services like search engine optimization, or SEO, and content writing to a third-party frees up internal resources and gives you the flexibility you need to stay on top of everything.
To illustrate just how helpful white labeling can be, here are five of the most common marketing agency pain points and how outsourced marketing services can help alleviate them:
“We Have No Stable Source of Reliable Leads”
Finding solid client leads is arguably the most important aspect of running a marketing business. Clients keep the lights on and give employees something to do. Without a steady stream of clients to maintain pace with your growth plan or to give your employees something to do, cash flow quickly becomes a dire concern.
A white label agency can help remove this bottleneck to revenue generation. It can provide reliable services at scale at a predictable rate, and at a relatively lower cost-per-assignment compared to a full-time employee.
With more of your work being handled by a dependable out-of-house white label content writing agency, your leadership team and project heads can focus on putting your tendrils out there to find client leads.
Finding good clients takes work, too. “With digital, and the increased trackability, we’ve found more clients asking for numbers and data when pitching. This just means that reporting and analysis has to be a priority for all companies,” one successful CEO told DMNews.
This extra effort pays off, since some of the easiest clients to nab are often the sketchiest—or the least reliable. Outsourcing gives your team the time to focus on presenting yourself well and putting in the legwork juicier clients expect in return for their hard-earned cash.
“We’re Having Trouble Scaling Up While Meeting Client Expectations”
Some agencies have the opposite problem of the pain point above: they have too many clients to handle! This scenario runs the risk of delivering diminishing returns to clients. After all, there are only so many hours in the day, so that leaves less time to perform more work.
Or, you could outsource some of this workload to another agency. With the right relationship and quality guidelines, your clients can still receive the caliber of work they are used to despite the fact that they share your services with more people than ever.
More work being performed means better cash flow and the opportunity to continue scaling your client base without having to sacrifice quality or divide your attention too thinly. In other words: outsourcing helps your marketing business grow!
“We Lack the Tools or Expertise for SEO and Content Writing Best Practices”
Doctors and legal professionals all have continuing education requirements because knowledge is ever-growing.
We feel like marketers should be just as obligated to constantly update their knowledge in the same way! Technical SEO has evolved greatly in just the past few years, and it’s going to keep on changing.
Knowing about the right techniques and having the right tools at your disposal makes putting all this knowledge into action that much easier. But we get it—very few successful CEOs and top-level marketing employees have the time and energy to keep up. They may also be wary of investing in courses or tools that may or may not pay off.
Their alternative is to trust niche experts to do the job for them. White label agencies that specialize in SEO and content marketing will already have access to best-of-breed tools and know about best practices that keep their clients competitive.
All of these benefits help your clients measure their performance better, while providing insights on how to optimize. Outsourcing therefore not only helps you take on more work, but improve the overall quality of that work.
“There’s No Time for Strategic Planning or Administrative Tasks”
Is your business website stagnating? Do you have projects sitting for months on the backburner? Are your project teams overwhelmed? Have some clients been getting so-so work because you don’t have a cohesive strategy for getting them better performance?
As a business owner or busy agency employee, all of these issues are more common than you might think! In fact, some of the businesses with the best customer-facing areas have the messiest back offices. Finding the time to handle day-to-day tasks can feel impossible. Sitting down to create a long-term strategy for your business or your clients is even harder!
Sharing your client workload with a white label services provider can free up time for all these tasks. As a result, your employees can get more breathing room to tidy up your calendar, handle lingering tasks and start looking at what’s ahead.
Often, just a little bit of extra time is what you need to get back on top of your business strategy and create better work for your clients. Your business runs better, your employees are happier and your clients get more of your attention than ever, so you can help them shine.
“We’re Having Huge Difficulties Finding (and Retaining) Talented Employees”
Similar to the problem of finding client leads, many marketing companies struggle to fill all the desks in their building. Being desperate to find an employee to help handle all the slack means you can end up compromising. That, or the moment they are onboarded, they begin to feel burnt out because they are taking on so much of the workload at once.
Outsourcing some of your marketing tasks to a third-party white label agency doesn’t just remove your need for these employees. Yes, you can avoid taking on an expensive employee you have to provide benefits for, but you are just as likely to rewrite the job duties so that a new hire can take on more responsibility.
For instance, instead of hiring a full-time writer who must while away at their desk for 40 hours a week, you can hire someone who is a brilliant content strategist and editor. With their mind on your team, you can develop better content topics, tie this content into more campaign cross-promotion and ensure a higher standard of work reaches your client’s inbox.
At the end of the day, you can hire the best workers to help propel your vision of your company’s future, not just someone who can help you keep your head above water in the present.
Finding the Right White Label Agency to Work With
In sum, working with a reliable white label agency can help you:
- Find better client leads and woo higher-value contracts.
- Produce more work without sacrificing end quality, setting the stage for growth.
- Access tools and implement best practices that are on the cutting edge.
- Have more time for day-to-day tasks as well as long-term planning.
- Hire better employees who propel your company forward.
Establishing a relationship with an agency that provides you all these benefits can be easy; you just have to start looking. When you can find what you’re looking for, your company can set the stage for growth while keeping your clients happier than ever.
Interested in finding a white label agency that can meet your needs? Give us a try! Contact us today to learn about the services we provide that can help you grow and how we bend over backwards to meet your clients’ high expectations.