Author: Jill Bridges

Dynamic Blog Writing Starts With the Basics

Writing a successful blog for your business can be tricky, especially if you don’t know the tools of the trade. You might write an awe-inspiring piece with well-crafted language and cheeky phrases, but if you aren’t using the correct tactics, the blog will flop. All that time you invested into writing will feel like a […] Read More

SEO Tools Your Business Can’t Live Without

SEO has a ton of technical elements that you can wrangle under your control using a handful of excellent tools. Most of these tools allow you to gain insight into aspects of your internet marketing you’d have no visibility for otherwise, such as how your page is crawled by search engines. Others are there to […] Read More

How to Create a B2B Email Marketing Campaign That Actually Works

Want your next B2B email marketing campaign to be a success? Then put yourself in a prospect’s shoes and try to make your messages as contextually relevant and interesting as possible. Getting this strategy right requires careful segmentation and planning of your customer journey. But when everything clicks metaphorically, you can earn real mouse clicks […] Read More

A Day in the Life of Your Content Writer

When you entrust your valuable client accounts to a white label SEO writer, know that you are in good hands. These writers are dedicated professionals—many of them working full time. A few will come into the office every weekday, while others will spend the majority of their work days writing from home. So what does […] Read More

The History of Writing Blogs, and What We Can Learn From It

The phrase “blog writing” conjures up dozens of different images depending on who you ask, and most of them would be right! A blog can be an intensely personal diary of feelings, experiences and observations just as much as it can be a highly polished portfolio of a business’s most important thought leadership contributions. But […] Read More

5 Pain Points You Face When Partnering With a White Label Agency

Nearly all of the most common pain points marketing companies face can be broken down into “too much work, and not enough people to do it.” The services of a white label agency can help solve this problem by lightening your load, handling clients at scale and freeing up your resources to focus on strategy, […] Read More

Four Dirty Little Secrets About White Label SEO Most Agencies Won’t Tell You

Hey, you wanna know a secret? Most of the branded content published online was written by a third- or even fourth-party subcontractor. Yes, there may be a very personal-looking byline from a marketing head on that blog, but that’s all part of the white label search engine optimization (SEO) illusion. A whopping 68 percent of […] Read More

7 Cool Google My Business Features You Should Be Using

Never one to rest on their laurels, Google has been quietly adding useful features to their Google My Business (GMB) platform over the past several months. Abilities like new call-to-action buttons, deeper insights reports and direct chat messages all provide business owners advantages they definitely should not overlook. These changes may not seem like much […] Read More

How Helping Others Can Help Your Business

Social philanthropy is quickly becoming an important component of all brands, even for small businesses. Without some sort of charitable element, all of your branding principles can ring hollow. Perhaps even more importantly, supporting charities provides synergistic ways to promote you company in a positive light. As a matter of fact, supporting local causes is […] Read More