Author: Jill Bridges

5 Pain Points You Face When Partnering With a White Label Agency

Nearly all of the most common pain points marketing companies face can be broken down into “too much work, and not enough people to do it.” The services of a white label agency can help solve this problem by lightening your load, handling clients at scale and freeing up your resources to focus on strategy, […] Read More

Four Dirty Little Secrets About White Label SEO Most Agencies Won’t Tell You

Hey, you wanna know a secret? Most of the branded content published online was written by a third- or even fourth-party subcontractor. Yes, there may be a very personal-looking byline from a marketing head on that blog, but that’s all part of the white label search engine optimization (SEO) illusion. A whopping 68 percent of […] Read More

7 Cool Google My Business Features You Should Be Using

Never one to rest on their laurels, Google has been quietly adding useful features to their Google My Business (GMB) platform over the past several months. Abilities like new call-to-action buttons, deeper insights reports and direct chat messages all provide business owners advantages they definitely should not overlook. These changes may not seem like much […] Read More

How Helping Others Can Help Your Business

Social philanthropy is quickly becoming an important component of all brands, even for small businesses. Without some sort of charitable element, all of your branding principles can ring hollow. Perhaps even more importantly, supporting charities provides synergistic ways to promote you company in a positive light. As a matter of fact, supporting local causes is […] Read More

Why Every Business Needs to Invest in Paid Advertising on Social Media

Paid social media advertising tools have transitioned from a novelty to a nice-to-have to a must-have in our modern age of digital marketing. The whole aim of digital marketing is to get your messages in front of the right audiences. You also typically want your audience members to take actions that send them deeper into […] Read More

Making the Most of Your Marketing Team

Your marketing team is vital for the success of both your agency and your clients. This is not some big secret. But the marketing department operates a bit differently than the rest of your company. While your accountants are analytical and your salespeople are outgoing, marketing requires a different mindset. These are creatives that take […] Read More

The Progression of Mobile Marketing

It’s no secret: Just about every person in America has a mobile device. What’s more, the growth of smartphone ownership has nearly doubled in the past four years, from 35 percent in 2011 to almost 70 percent today, according to Pew Research. As such, mobile marketing is more important than ever. If businesses want to […] Read More

Adwords vs Adwords Express: Which is Right for Your Business

AdWords Express is a “lite” version of Google’s AdWords that is intended to help business owners boost their online visibility at a low cost and with next to no maintenance needed. That sales pitch may sound appealing, but the “set it and forget it” nature of AdWords Express compared to regular AdWords makes it far […] Read More

Can You DIY Digital Marketing? Of Course. But Why Would You?

Many small business owners try the DIY approach to digital marketing only to find minimal returns for hours upon hours of their own precious time. The result is that they spend more time getting less done and with less to show for it compared to hiring a professional digital marketing agency. While doing every single […] Read More