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The Difference Between Social Media and Social Marketing

As more and more businesses dip their toes into the world of social media, they are confronted by a confusing division: social media versus social marketing. What’s the difference? Both involve posting on social media and trying to engage your audience. But with social marketing, you are actively trying to get your audience to do […] Read More

10 Website Must-Haves for Your Business to Find Success Online

Your website can use plenty of creativity and outside-the-box thinking to make it unique, but it should always have 10 essential elements regardless of the approach you take. Without these website must-haves, the amount of traffic you receive will stay low, and few visitors will get the utility out of your site they deserve.   […] Read More

How to Handle a Negative Online Review the Right Way

You’re having a pretty great day so far as a business owner, and you decide to check your email. You see that you have a new review on Google My Business. But then you stop in your tracks as you read a scathing review filled with words that would get your child’s mouth washed out […] Read More

4 Internet Marketing Techniques That Work for Small Businesses

Even small businesses can have a big presence online these days. Building communities through platforms like social media and using digital marketing techniques to broadcast your name can quickly grow you a sizeable audience of both new and loyal customers.   The most amazing thing about these techniques is that they can be so easy! […] Read More

How Search Engine Habits Vary by Age

Quick: what was the last thing you searched for online? Did you type it into Google? Did you search for a product on Amazon? Maybe you even did a search on Yelp?   You may be more likely to do one or more of these things depending on your age. That’s right: the way you […] Read More

Introducing Google My Business Posts and Messaging Features

Google has rolled out two new local SEO features that businesses can use to generate instant leads right from the search engine results page. With the two new Google My Business (GMB) features, your business can not only stand out but also create an instant dialogue with customers, beginning the sales process before the customer even sets their phone down. Read More

8 Local SEO Tweaks That Can Boost Your Ranking Fast

Lots of small business owners view SEO as some sort of mysterious voodoo. You follow the instructions, pray and chant, and maybe something good will come out of it... Read More

Social Media Marketing: Choosing the Right Platforms

Being on social media these days ain’t easy, at least not for companies. User expectations climb higher, and with so much content out there, it can be hard to stand out... Read More

How to Ethically Generate Positive Reviews

Online reviews are rapidly becoming one of the most important marks of quality for a company. According to the Better Business Bureau, 92 percent of people... Read More