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Google’s Local Service Ads and Google Guarantee Revolutionizing Local Marketing

The new Google Local Service Ads provide many advantages to home service business owners and consumers alike. For businesses in this competitive niche, the promise of a flat fee paid per lead should be music to their ears. Currently, Google charges $25 per actual job quote — not just clicks! Consumers can enjoy the confidence […] Read More

Local Search Optimization: Understanding the Basics

Taking a moment to improve your business’s online presence increases the chances of you getting found by local search engine users, which in turn brings you new business. 87% of people who own smartphones use a search engine to find information on goods and services each day. 50% of people who find a local business […] Read More

Facebook’s Explore Feed Is Another Step Towards The Inevitable: Zero Organic Reach

The announcement that Facebook is experimenting with a newsfeed wiped clean of all Page posts — aside from those with a paid promotion budget — has given brands a profound shock. While everyone should know that the experiment is temporary and limited to six small countries, they should also recognize that the move is yet […] Read More

The Difference Between Social Media and Social Marketing

As more and more businesses dip their toes into the world of social media, they are confronted by a confusing division: social media versus social marketing. What’s the difference? Both involve posting on social media and trying to engage your audience. But with social marketing, you are actively trying to get your audience to do […] Read More

10 Website Must-Haves for Your Business to Find Success Online

Your website can use plenty of creativity and outside-the-box thinking to make it unique, but it should always have 10 essential elements regardless of the approach you take. Without these website must-haves, the amount of traffic you receive will stay low, and few visitors will get the utility out of your site they deserve.   […] Read More

How to Handle a Negative Online Review the Right Way

You’re having a pretty great day so far as a business owner, and you decide to check your email. You see that you have a new review on Google My Business. But then you stop in your tracks as you read a scathing review filled with words that would get your child’s mouth washed out […] Read More

4 Internet Marketing Techniques That Work for Small Businesses

Even small businesses can have a big presence online these days. Building communities through platforms like social media and using digital marketing techniques to broadcast your name can quickly grow you a sizeable audience of both new and loyal customers.   The most amazing thing about these techniques is that they can be so easy! […] Read More

How Search Engine Habits Vary by Age

Quick: what was the last thing you searched for online? Did you type it into Google? Did you search for a product on Amazon? Maybe you even did a search on Yelp?   You may be more likely to do one or more of these things depending on your age. That’s right: the way you […] Read More

Introducing Google My Business Posts and Messaging Features

Google has rolled out two new local SEO features that businesses can use to generate instant leads right from the search engine results page. With the two new Google My Business (GMB) features, your business can not only stand out but also create an instant dialogue with customers, beginning the sales process before the customer even sets their phone down. Read More