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Why Every Business Needs to Invest in Paid Advertising on Social Media

Paid social media advertising tools have transitioned from a novelty to a nice-to-have to a must-have in our modern age of digital marketing. The whole aim of digital marketing is to get your messages in front of the right audiences. You also typically want your audience members to take actions that send them deeper into […] Read More

Making the Most of Your Marketing Team

Your marketing team is vital for the success of both your agency and your clients. This is not some big secret. But the marketing department operates a bit differently than the rest of your company. While your accountants are analytical and your salespeople are outgoing, marketing requires a different mindset. These are creatives that take […] Read More

The Progression of Mobile Marketing

It’s no secret: Just about every person in America has a mobile device. What’s more, the growth of smartphone ownership has nearly doubled in the past four years, from 35 percent in 2011 to almost 70 percent today, according to Pew Research. As such, mobile marketing is more important than ever. If businesses want to […] Read More

Adwords vs Adwords Express: Which is Right for Your Business

AdWords Express is a “lite” version of Google’s AdWords that is intended to help business owners boost their online visibility at a low cost and with next to no maintenance needed. That sales pitch may sound appealing, but the “set it and forget it” nature of AdWords Express compared to regular AdWords makes it far […] Read More

Can You DIY Digital Marketing? Of Course. But Why Would You?

Many small business owners try the DIY approach to digital marketing only to find minimal returns for hours upon hours of their own precious time. The result is that they spend more time getting less done and with less to show for it compared to hiring a professional digital marketing agency. While doing every single […] Read More

6 Creative Ways to Grow Your Email Marketing List

Email marketing remains one of the most effective methods for keeping leads wrapped within your funnel. The only challenge is getting people to actually sign up! Over the years, expert marketers have suggested many effective ways to get email signups. These include surefire gems like using lead capture forms on your website and gating content […] Read More

Why a Free Website May Cost You More in the End

Free website builder tools from companies like Wix, Weebly, Squarespace and Jimdo all have their place, but not for professionals. If you intend to run an actual business and generate leads on the internet, then these tools aren’t even partial solutions. In fact, a “free website” can end up costing you significantly. When you add […] Read More

Here’s How to Use Facebook Advertising to Reach and Engage Prospects

Whether you’re making new leads or trying to nurture existing ones, Facebook advertising provides a gold mine of attention-grabbing reach. Facebook’s powerful advertising tools have advanced targeting and audience-finding features. These help you pinpoint action-prone audiences matching your most valuable demographics. You can also use Facebook to reach out to prospects you’ve discovered on other […] Read More

Google’s Local Service Ads and Google Guarantee Revolutionizing Local Marketing

The new Google Local Service Ads provide many advantages to home service business owners and consumers alike. For businesses in this competitive niche, the promise of a flat fee paid per lead should be music to their ears. Currently, Google charges $25 per actual job quote — not just clicks! Consumers can enjoy the confidence […] Read More