Category: Email Marketing

How to Create a B2B Email Marketing Campaign That Actually Works

Want your next B2B email marketing campaign to be a success? Then put yourself in a prospect’s shoes and try to make your messages as contextually relevant and interesting as possible. Getting this strategy right requires careful segmentation and planning of your customer journey. But when everything clicks metaphorically, you can earn real mouse clicks […] Read More

How to Develop an Email Marketing Strategy: Do’s and Don’ts

With all the focus on social media, websites, and blogs these days, too many businesses are foregoing email marketing — viewing the idea that people still check email as passé. The truth is, email is still a very widespread and widely-used form of communication, and email marketing can (and should) be a vital part of […] Read More