Category: Uncategorized

Dynamic Blog Writing Starts With the Basics

Writing a successful blog for your business can be tricky, especially if you don’t know the tools of the trade. You might write an awe-inspiring piece with well-crafted language and cheeky phrases, but if you aren’t using the correct tactics, the blog will flop. All that time you invested into writing will feel like a […] Read More

Why Every Business Needs to Invest in Paid Advertising on Social Media

Paid social media advertising tools have transitioned from a novelty to a nice-to-have to a must-have in our modern age of digital marketing. The whole aim of digital marketing is to get your messages in front of the right audiences. You also typically want your audience members to take actions that send them deeper into […] Read More

Adwords vs Adwords Express: Which is Right for Your Business

AdWords Express is a “lite” version of Google’s AdWords that is intended to help business owners boost their online visibility at a low cost and with next to no maintenance needed. That sales pitch may sound appealing, but the “set it and forget it” nature of AdWords Express compared to regular AdWords makes it far […] Read More

Can You DIY Digital Marketing? Of Course. But Why Would You?

Many small business owners try the DIY approach to digital marketing only to find minimal returns for hours upon hours of their own precious time. The result is that they spend more time getting less done and with less to show for it compared to hiring a professional digital marketing agency. While doing every single […] Read More

6 Creative Ways to Grow Your Email Marketing List

Email marketing remains one of the most effective methods for keeping leads wrapped within your funnel. The only challenge is getting people to actually sign up! Over the years, expert marketers have suggested many effective ways to get email signups. These include surefire gems like using lead capture forms on your website and gating content […] Read More

Why a Free Website May Cost You More in the End

Free website builder tools from companies like Wix, Weebly, Squarespace and Jimdo all have their place, but not for professionals. If you intend to run an actual business and generate leads on the internet, then these tools aren’t even partial solutions. In fact, a “free website” can end up costing you significantly. When you add […] Read More

Here’s How to Use Facebook Advertising to Reach and Engage Prospects

Whether you’re making new leads or trying to nurture existing ones, Facebook advertising provides a gold mine of attention-grabbing reach. Facebook’s powerful advertising tools have advanced targeting and audience-finding features. These help you pinpoint action-prone audiences matching your most valuable demographics. You can also use Facebook to reach out to prospects you’ve discovered on other […] Read More

The Difference Between Social Media and Social Marketing

As more and more businesses dip their toes into the world of social media, they are confronted by a confusing division: social media versus social marketing. What’s the difference? Both involve posting on social media and trying to engage your audience. But with social marketing, you are actively trying to get your audience to do […] Read More

How to Handle a Negative Online Review the Right Way

You’re having a pretty great day so far as a business owner, and you decide to check your email. You see that you have a new review on Google My Business. But then you stop in your tracks as you read a scathing review filled with words that would get your child’s mouth washed out […] Read More