• social media marketing

    Social Media Marketing: Choosing the Right Platforms

    Being on social media these days ain’t easy, at least not for companies. User expectations climb higher, and with so much content out there, it can be hard to stand out. Effective social media marketing is really a full-time job. But, while finding viral fame and success is never a guarantee, one thing about social media is certain: your customers Continue Reading

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  • How to Generate Positive Online Reviews Ethically

    Online reviews are rapidly becoming one of the most important marks of quality for a company. According to the Better Business Bureau, 92 percent of people read online reviews when trying to determine the quality of a local business, and 88 percent of people claimed that these reviews significantly impacted their buying decisions. Having a bad rating could immediately turn Continue Reading

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